Identity Pet Nutrition, the Colorado-based family-owned petfood company, has made its debut on the 2026 Inc. 5000, ranking number 3237 nationally among the fastest-growing private companies in the US.
In addition to its national ranking, Identity Pet Nutrition also ranked:
- Number three in Greeley, Colorado
- Number 84 in Colorado
- Number 207 in Consumer Products
- Making its first appearance on the Inc.
Identity Pet Nutrition specialises in premium canned and fresh-frozen gently cooked foods for dogs and cats. Its portfolio focuses on high-meat, limited-ingredient and single-animal-protein recipes using what the company describes as responsibly sourced human-grade ingredients. It has built its proposition around ingredient integrity, nutritional quality and greater transparency across the petfood supply chain.
Jeremy J. Petersen, Founder, President and CEO, said the Inc. 5000 recognition represents more than revenue growth and reflects the trust of thousands of pet parents. He added that “we did not set out to build one of America’s fastest-growing companies, we set out to build a better petfood company,” and the achievement demonstrates that an independent, founder-owned company can compete with large consumer brands.
The company said its lean team previously focused on managing rapid growth, serving customers and building the financial reporting and certification infrastructure needed to participate in the ranking. Identity had earlier been recognised by Inc. as the number 41 fastest-growing company in the Rocky Mountain region.
The latest recognition marks another step in the company’s expansion while it continues to pursue long-term investments in product development, ingredient quality, responsible sourcing and customer education.
Founded in 2018, Identity Pet Nutrition was established by Jeremy and Trevar Petersen after the petfood company where they worked went out of business. The founders invested their life savings to launch the business from their Denver condominium. Eight years later, the company has expanded while remaining 100 percent founder-owned and without venture capital, private equity or outside investors.
