November 21, 2024 – Natural Balance Pet Foods has announced the launch of its new product line: Natural Balance Health Protection. Developed with veterinarian and pet nutrition experts, the product provides nutrition that supports dogs’ whole-body health and digestive wellness.
Health Protection supports six key health benefits: digestive health, skin & coat, heart support, bones & teeth, immune system and hip & joints. These recipes include prebiotic fibre and prebiotic-coated kibble, alongside gentle ingredients like brown rice and pumpkin that deliver healthy fibre to promote optimal digestion.
“We created Natural Balance Health Protection to provide pets with whole body health and digestive wellness, offering pet parents quality nutrition at a great price,” said Greg Shearson, Chief Executive Officer of Ethos Pet Brands, the parent company of Natural Balance. “Pet health and wellness have always been central to Natural Balance, and with Health Protection, we deliver six key health benefits, including the top priority for pet parents – digestive wellness. At a time when rising costs are impacting many consumers, we’re proud to put forward a premium solution that combines exceptional health benefits with real value.”
The product comes in three assorted sizes: four lbs, 12lbs and 22.24lbs, as well as five variations including Puppy – Chicken, Brown Rice & Pumpkin, Small Breed – Chicken, Brown Rice & Pumpkin, Adult – Chicken, Brown Rice & Pumpkin, Adult – Lamb, Brown Rice and Pumpkin and Adult – Salmon, Brown Rice and Pumpkin.
Health Protection is part of the Natural Balance Feed with Confidence program, which tests every batch of Natural Balance food for quality and safety to ensure pet owners feel confident in what they are feeding their pets. In addition, the Natural Balance Customer Care team of Registered Veterinary Technicians is available to pet parents for conversations to help find the best recipe for their pet.
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