RAWZ Natural Petfood, a pet nutrition brand recognised for its carefully developed recipes and commitment to giving back, has expanded its portfolio with the launch of a new 94 percent Venison Canned Pâté range. Available for both cats and dogs, the formulas come in two functional varieties: one featuring goat’s milk and another featuring New Zealand green mussels.
Each recipe contains 94 percent venison, broth and liver. Naturally rich in essential amino acids and vitamins while low in fat, venison offers a novel protein option suitable for pets requiring alternative diets. The goat’s milk recipes are designed to support healthy digestion, while the New Zealand green mussel recipes provide a natural source of omega-3 fatty acids to support mobility, help reduce inflammation and promote overall wellbeing.
“Pet parents are increasingly seeking clean, highly digestible proteins combined with functional ingredients that support long-term health,” said Janet Scott, owner of RAWZ Natural Petfood. “Our new venison formulas were carefully developed to meet that demand, combining a nutrient-rich novel protein with wellness ingredients such as goat’s milk and New Zealand green mussels, while remaining true to our philosophy of simple, purposeful nutrition.”
All four recipes are formulated to be 100 percent complete and balanced and are manufactured in New Zealand. Packed in BPA-free cans, the products are made without gums or unnecessary fillers. The cat recipes are available in 3oz and 6oz cans, while the dog recipes are offered in 6oz and 13oz cans.
In line with RAWZ’s mission, 100 percent of profits, after taxes and reserves, will be donated to cat and dog rescues, service dog programmes and causes supporting spinal cord injuries and traumatic brain injuries.
