PawCo Foods has unveiled its latest innovation, Magic Cookie, at the SUPERZOO 2025. This new line of functional dog biscuits is designed to provide health benefits while being delicious and crunchy.
Led by Dr. Mahsa Vazin, a former lead food scientist at Impossible Foods, PawCo aims to redefine dog treats. Magic Cookie comes in five distinct flavours: Gut Health, Heart Health, Hip & Joint, Skin & Coat, and Original.
Building on the success of their award-winning Magic Bars, The Magic Cookie focuses on targeted nutrition, the company notes.
“We’re redefining what dog treats can do,” said Dr. Mahsa Vazin, Founder and CEO of PawCo Foods. “Magic Cookie delivers real health benefits in a crunchy, delicious biscuit that’s perfect for daily treating, training, or just showing your dog some love. We’re thrilled to introduce this next chapter in smarter pet nutrition at SuperZoo, where innovation meets the pet community.”
Magic Cookie offers key features designed to meet the health needs of dogs through five targeted formulas, each flavour specifically addressing unique requirements. Made with real ingredients, these biscuits are enriched with omega fatty acids and antioxidants, ensuring a nutritious treat.
This launch adds to PawCo’s accolades in 2025, including awards for Dog Food Organic Product of the Year, Dog Treat of the Year, and achieving PSC Accreditation for ethical sourcing.
