The Pet Food Institute (PFI), the leading U.S. trade association representing the manufacturers of dog and cat food and treats, has announced the appointment of Elise Fennig as its new president and chief executive officer, effective March 16, 2026. Fennig succeeds Dana Brooks, who has served as PFI’s president and CEO since 2018.
Fennig brings extensive leadership experience from across the food and consumer products sector, including strategic and operational roles with the National Confectioners Association, the Consumer Brands Association (formerly the Grocery Manufacturers Association), the American Frozen Food Institute, and The Kraft Heinz Company. Her background in advancing member-driven strategies and guiding organizations through growth phases positions her to lead PFI at a time of dynamic change in the pet food industry.
Scott Salmon, chair of PFI’s Board of Directors, praised Fennig’s appointment, highlighting her deep industry knowledge and ability to support pet food makers as they navigate regulatory, market and consumer trends. Fennig expressed her honor at joining the institute, emphasizing her commitment to advancing the organization’s mission to support safe, high‑quality pet nutrition and strengthen confidence in products served to millions of pets across the United States.
Under Fennig’s leadership, PFI is expected to continue its advocacy on key food safety, quality and regulatory issues while reinforcing its role as the voice of the U.S. pet food sector. The institute’s members collectively contribute billions annually to the economy, supply quality nutrition for pets, and support agricultural and supply chain jobs nationwide.
