The Pet Food Institute (PFI) has announced that its President and CEO, Dana Brooks, will step down next year after leading the organisation since 2018. She will remain in her role and continue to be fully engaged in PFI’s advocacy and regulatory work for its members as the search for her successor begins.
“As someone who firmly believes in the unconditional love between humans and their pets, the human-animal bond, I am honoured to have led this organisation for more than seven years,” said Brooks. “I am fortunate to continue my work through April 2026 in guiding PFI and advancing the interests of our members to help cats and dogs live long and healthy lives, even as we plan for the transition to new leadership.”
Having represented agricultural and animal health interests in Washington, D.C., for more than 20 years, Brooks is a reputable voice in the pet food industry. She held important leadership positions in the American Farm Bureau Federation, Elanco Animal Health, the National Milk Producers Federation, and Land O’Lakes before joining PFI.
“Dana’s impact over the last seven-and-a-half years is immeasurable,” said Scott Salmon, President at Simmons Pet Food and Chair of the PFI Board. “Her leadership has been instrumental to the success of our work, and she will be deeply missed.”
Brooks has been acknowledged for her impact; she was listed on Pet Age’s Power 50 list and named a Woman of Influence. In addition, she served on the Board of Pet Partners and was honoured with the Women in Agribusiness Ambassador Award.
To choose the future leader, a board search committee has been established and will collaborate with an executive search firm. Brooks and the PFI Board are dedicated to making sure the transition goes smoothly and that the organisation’s momentum and goal of offering safe, healthful pet food for cats and dogs are maintained.
