Symrise, a global supplier of ingredients for food, nutrition, flavours and others, has signed a purchase agreement to acquire Wing Pet Food, a manufacturer of petfood palatability. Wing Pet Food’s sales in 2020 came to around EU€25 million, with the close of the transaction expected to take place in Q2 of 2022.

This will give Symrise the opportunity to “further strengthen its market position in the areas of petfood palatability,” it explained in a press release dated from today. Wing Pet Food’s portfolio will also provide Symrise with access to the Asia Pacific region, a fast growing region for petfood.

Wing Pet Food is located in Shanghai, with a strong operational network across China and Asian markets. It is well known for its customer intimacy and proven sales platform. Symrise will be strengthening its capabilities with access to the manufacturer’s R&D centre in Shanghai and two production sites in Jiangxi and Jiangsu.

“The acquisition of Wing Pet Food is an excellent opportunity for Symrise to further strengthen its leading position in petfood and expand its footprint in the APAC region,” explained Dr. Jean-Yves Parisot, the President of Flavour and Nutrition at Symrise. “Our customers will particularly benefit from an enhanced value proposition in Taste, Nutrition and Health.”

“I am very enthusiastic about this transaction,” Yin Jun, the CEO of Wing Pet Food, said. “After 15 years of establishing a solid position in the Chinese market we will now take the next step in expanding our business.”

Symrise will be acquiring 100 percent of Wing Pet Food and in 2020 reported sales of EU€3.5 billion.

For more information on Symrise visit their website, HERE.