The UK pet food market welcomes a bold innovation as The Pack and MicroHarvest unveil Gut Bites, the nation’s first microbial protein dog treats — a gut-friendly, allergy-conscious, and sustainable snack for modern dogs.
MicroHarvest’s proprietary microbial protein, a next-generation ingredient made by sustainable fermentation, is combined with The Pack’s functional, allergy-friendly formulation in Gut Bites, which are specifically designed for dogs with sensitivities, allergies, and selective appetites. A healthy substitute for conventional meat-based snacks, the end product is a tasty, clean, and easily digested delight. With this launch, Gut Bites is positioned at the forefront of sustainable innovation in the pet food market and is the first company to offer treats made with microbial protein to pet owners in the UK.
In a recent consumer survey with Wageningen University, 77.2% of German and UK dog owners stated they would purchase treats containing microbial protein, and 78.4% indicated they would think about using it in place of whole dog food. This indicates that the market is ready. Tests of palatability also revealed high acceptance: 58% of small dogs preferred food with MicroHarvest protein and consumed 44% more of it than regular kibble.
“Our community of dog owners often tells us they struggle with picky eaters and pets with allergies,” said Damien Clarkson, Managing Director of Prefera Pet Food UK, which operates THE PACK. “Gut Bites is our answer, a delicious, functional treat that’s also allergy-friendly. MicroHarvest’s microbial protein stood out as a game-changer, helping us deliver something innovative, healthy, and sustainable.” Katelijne Bekers, CEO of MicroHarvest, added: “Entering the UK, where 36% of households own a dog, is a major step for us. This collaboration shows microbial protein isn’t just a sustainable solution; dogs truly enjoy it. Gut Bites proves that health, taste, and environmental responsibility can go hand in hand.”
Since the manufacture of pet food is thought to produce 106 million tonnes of CO₂ a year, MicroHarvest’s protein provides an alternative that reduces the environmental impact by more than 90% when compared to beef and doesn’t require any farms, fertiliser, or pesticides.
The launch solidifies MicroHarvest’s position in shaping the future of sustainable pet feeding and comes after the company’s successful collaboration with Germany’s VEGDOG in 2024. After launching the world’s first cultured meat treat earlier this year, Gut Bites is carrying on its tradition of inventing next-generation proteins for THE PACK. The launch of Gut Bites in the UK is a significant turning point for pet owners looking for wholesome, eco-friendly substitutes that keep their furry friends happy.
