February 13, 2024 – Yummy Combs dog treats with its functional shape and nutrition has been recognised as a winner of the 2024 Product of the Year USA Awards.
Determined through a national study of 40,000 American shoppers in partnership with Kantar, a leader in consumer research, Product of the Year is the largest consumer-voted awards program entered around product innovation, and Yummy Combs is awarded the highly acclaimed honour of the best product within the Dog Treat Category.
Recognised as a globally established seal of approval, Product of the Year has operated for 16 years in the United States, as over 30 years globally, supporting shoppers as a trusted guide to the best new products on the market, both online and in-store. With more consumers minding budgets and being more selective in their purchasing, the Product of the Year red seal is a distinctive mark that helps consumers cut through the masses of products on shelves to locate the best new products that stand out in the points that matter, such as innovation, quality and thoughtful design. By allowing shoppers to easily identify the top trendsetting products on the market, the red emblem also serves as a valuable marketing tool for brands to build consumer awareness, especially among competitors within their respected spaces.
“The significance of Product of the Year has reached new heights in 2024 as consumers enjoy unprecedented access to products, and the marketplace becomes more dynamic with strategic partnerships that amplify reach and impact,” said Mike Nolan, global CEO of product of the year management. “The Iconic Product of the Year Seal not only recognises innovation but also signifies a powerful endorsement in the modern retail era, enhancing the winners’ visibility and credibility in the marketplace. The 2024 award winners reflect the ever-changing trends in the American market while also highlighting outstanding features in function, design, packaging or ingredients. As a company, we are enthusiastic about maintaining our position at the forefront of recognising and celebrating these remarkable products.”
Dr Joe Roetheli, CEO of Pet’s Best Life, accepted the award on behalf of his family, investors, and the Pet’s Best Life team. He said: “It is a distinct honour to be endorsed by Product of the Year as the 2024 winner for the Dog Treat Category.” He continued: “Innovation is what moves a category forward to a new plateau and, in this case, enhances the welfare of dogs-and I am a life-long dog lover. Knowing that consumers are being more intentional with how they spend their dollars, standing out among competitors to showcase our unique innovations within the category, it is rewarding to receive this national honour recognising innovation and the welfare of dogs. We are excited to utilise the widely recognised Product of the Year red seal within upcoming marketing and sales efforts for the next two years to not only draw in new consumers to purchase ingenious Yummy Combs but to further solidify our credibility with existing customers as an innovative product in pet industry.”
The full list of 46 winners of the 2024 Product of the Year Awards were revealed at the annual Product of the Year Awards Gala on February 8 at Tribeca 360º in New York City. The celebration kicked off with a red-carpet event, followed by announcement of winners and then an evening of entertainment with Saturday Night Live Alums, Rachel Dratch and Alex Moffat, hosting the Award Show.
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