Canadian pet care company Wag & Bright Supply Co has entered a national distribution partnership with Pet Food Experts (PFX), expanding the brand’s US distribution from regional markets to pet specialty retailers nationwide.
PFX serves more than 12,000 pet retail locations across the United States through its distribution network. The partnership will give Wag & Bright access to this network as the company expands its presence in the US pet care market.
Founded in Calgary in 2021, Wag & Bright focuses on canine oral care. Its product range includes Puppy Polish toothpaste, Puppy Polisher toothbrushes and Mighty Marrows, collagen dental chews developed to support canine dental care. The company said it has grown from a Canadian startup into a brand carried by thousands of independent pet retailers worldwide.
“Partnering with Pet Food Experts is a huge milestone for Wag & Bright and this next stage of growth,” said Andrea Cormie, Founder and CEO of Wag & Bright. “Independent retailers have been such an important piece to building this brand, and finding a national partner that shares our commitment to supporting those retailers was incredibly important to us.”
PFX’s Nate Benner, Senior Director of Vendor Development, said that, “We are thrilled to be able to offer these thoughtful, high-quality products to our retailers and, at the same time, to help Wag & Bright continue to grow their business nationally,” and said the distributor would support the oral care brand’s national growth.
The agreement follows Wag & Bright’s appointment of Patrick Lima as vice president of sales. Lima brings 20 years of pet industry experience and will lead the company’s sales strategy and relationships with retail and distribution partners as it expands across Canada, the US and international markets.
“This partnership gives us the opportunity to bring Wag & Bright products into more stores, more communities, and ultimately to more dogs across the US, while continuing to grow in ways that align with who we are as a company,” says Lima.
