Following the strategic partnership established in 2025, Zoomark, organised by BolognaFiere Cosmoprof SpA, and Petzoo Eurasia, organised by Ulusal Fuarcilik, have announced an expanded collaboration to strengthen their international presence and support the growth of the pet industry.
The enhanced partnership forms part of BolognaFiere Group’s long-term international strategy and will lead to the launch of a new pet industry exhibition in Turkey from 2028, supported by Ulusal Fuarcilik’s experience and established position in the Turkish pet sector.
Ahead of the new exhibition, Zoomark will support Petzoo Eurasia’s international marketing and sales activities during the 2026 and 2027 editions, with the aim of increasing the event’s global reach and attracting more international exhibitors and buyers.
The organisations said the collaboration combines their expertise, international networks and market knowledge to create a stronger platform for exhibitors, buyers and industry professionals while opening new business opportunities in one of the world’s fastest-growing pet markets.
Gianpiero Calzolari, President of BolognaFiere, said the initiative reflects the Group’s wider international ambitions. “The strengthening of our cooperation with Ulusal Fuarcilik and Petzoo Eurasia reflects our commitment to investing in high-potential markets and building bridges between industries and communities.”
Selçuk Çetin, CEO of Ulusal Fuarcilik and General Manager of Petzoo Eurasia, said the partnership had already attracted significant international interest. “The collaboration has already generated significant interest from international stakeholders and has confirmed the strategic importance of Turkey as a meeting point between Europe, Asia and the Middle East.”
Luisa Bersanetti, Exhibition Manager of Zoomark, said the expanded partnership responds to growing demand from companies looking to establish a presence in Turkey and the wider Middle East and North Africa region. “By intensifying our support through international marketing and sales activities over the next two editions, we are laying the foundations for an even more international and interconnected platform that will pave the way to further evolutions.”
The announcement further reinforces Zoomark’s strategy of developing international exhibition platforms that promote innovation, knowledge exchange and business development across key global pet industry markets.
