Drools Pet Food Pvt. Ltd. has announced its entry into the fresh petfood segment, supported by an investment of INR₹180 crore to develop advanced processing and packaging infrastructure. As part of this expansion, the company has formed a strategic collaboration with Tetra Pak to introduce fresh petfood in Tetra Recart packaging, combining large-scale manufacturing with global packaging technology to bring a new pet nutrition format to the Indian market.
India’s petfood market, currently valued at approximately US$700–900 million, is experiencing strong growth, with a compound annual growth rate of 11–16 percent. Premium and specialised nutrition products are emerging as the fastest-growing segments, driven by rising awareness among pet owners.
Fahim Sultan, Founder of Drools, said the move reflects changing consumer preferences, noting that pet owners in India are increasingly seeking fresher, higher-quality and more transparent nutrition options. He added that the company’s investment and partnership with Tetra Pak will enable it to leverage global advancements in food processing and packaging, making fresh petfood more accessible and scalable. According to Sultan, the initiative represents not only a product launch but a broader effort to redefine pet nutrition in India.
