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Farmina Pet Foods launches innovative foods that offer coat colour protection

August 10, 2023 – N&D White and N&D Brown ensure that beloved pets maintain a soft and shiny coat, while minimising the risk of straining or discolouration.

Farmina Pet Foods, a leading Italian family-owned manufacturer of ultra-premium pet food, unveils its latest breakthrough in pet nutrition: N&D White and N&D Brown. These two exceptional product offerings are scientifically crafted with an exclusive Colour Protection Formula to ensure that your beloved pet maintains a soft and shiny coat, while minimising the risk of staining or discolouration.

Farmina understands that a soft and lustrous coat is an indication of a healthy dog. With this in mind, Farmina has developed N&D White and N&D Brown, specifically tailored to meet the unique needs of dogs with different coat colours and textures. You can trust that your furry friend will receive the optimal nutrition required to support their specific coat requirements.

N&D White is our cutting-edge product line designed to reduce the risk of staining on white coats. Our expertly formulated recipes include single animal proteins of high biological value, along with limited levels of phenylalanine and tyrosine. Additionally, we have carefully balanced the copper content and incorporated omega-3 fatty acids, which contribute to a healthier and more vibrant coat. N&D White is the perfect choice for white breeds such as West Highland/White Terriers, Maltese, Pomeranians, Poodles, Bull Terriers and small white-coated dogs.

N&D Brown is another remarkable addition to our range, scientifically formulated to minimise the risk of fading on dark coats. This line features high biological value proteins, elevated levels of phenylalanine and tyrosine, and an adequate copper content to support pigment maintenance. Omega-3 fatty acids have also been included to enhance the overall health and vitality of your pet’s coat. N&D Brown is ideal for brown breeds such as Chihuahuas, Schnauzers, French Bulldogs, Pinschers, Poodles and small dogs with brown fur.

“Our innovative N&D White and N&D Brown products reflect our commitment to providing tailored nutrition solutions that cater to the unique needs of pets,” said Loris Rinaldi, CEO at Farmina Pet Foods North America. “A healthy coat is synonymous with a healthy pet. Our R&D veterinary team has developed our Colour Protection Formulas that ensure pets receive the necessary nutrients to maintain a soft, shiny and healthy coat. We encourage pet parents to connect with our Pet Health Coach team to find the best solution based on their pet’s specific needs. This free service is available to all pet parents through our website or by downloading the FarminaGenius app.”

Farmina Pet Foods’ dedication to sourcing high-quality ingredients ensures that your pet receives the optimal nutrient content necessary to reduce the risk of depigmentation in dark coats and minimise the risk of pigmentation issues is white coats. By providing balanced nutrients in each formula, Farmina empowers pet owners to enhance their pet’s coat health and overall well-being.

These exciting new product lines join Farmina’s extensive range of premium pet food, which is scientifically crafted with a deep understanding of the nutritional needs of our four-legged companions. Farmina’s commitment to excellence is evident in each formulation, ensuring that pets receive the highest-quality ingredients and the essential nutrients they require for optimal health.

For more information, visit HERE.


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