January 21, 2025 – CULT Food Science has announced that its subsidiary, Further Foods, has secured initial orders for Noochies petfood products from distributors in Singapore, Europe and Canada. The company said this marks a significant step in the brand’s global expansion and highlights the growing demand for sustainable and ethical pet nutrition.
Noochies is designed with an innovative approach to petfood, offering high-protein, nutrient-rich treats and meal toppers made without factory farming. The brand’s products are crafted using advanced methods, providing environmentally friendly alternatives to traditional petfood, said Mitchell Scott, CEO of CULT Food Science.
“This international expansion is a pivotal moment for Noochies and a testament to the growing global demand for sustainable, high-quality pet nutrition,” said Scott. “By entering markets in Singapore, Europe and Canada, we’re not only broadening our reach but also advancing our mission to redefine petfood with ethical and innovative solutions.”
In Singapore, where cellular agriculture technologies are gaining traction, Noochies will appeal to consumers seeking sustainable petfood options, noted the company. Europe, with its environmentally conscious population, is expected to be a key market for the brand as interest in plant-based and cruelty-free petfood continues to grow. In Canada, where Noochies already has a presence, the expansion will allow the brand to strengthen its market position and reach more pet owners.
As part of the expansion, Noochies will introduce its freeze-dried, high-protein pet treats and its recently launched Noochies Sprinklers, a nutrient-rich meal topper designed to enhance pets’ diets with added flavour and health benefits. Both products reflect the brand’s commitment to sustainability and ethical standards, said Scott.
“This partnership with distributors in these regions allows us to make Noochies accessible to more pet owners who are seeking better, more responsible options for their pets,” he added.
