The global organic and natural petfood market grew at a CAGR of nearly 12 percent during 2014-2019.
Natural petfood consists of organic ingredients that are free from synthetic fertilizers, pesticides, antibiotics, artificial colouring, and chemical by-products. Organic petfood offers several health benefits for pets, including boosting immunity, reducing skin ailments and allergies, minimising digestive disorders, improving life expectancy, and maintaining a healthy weight.
Based on the texture, the food mostly comes in the form of snacks, treats, kibble, liquid supplements, pellets, etc., available in bags, pouches, cans, and trays of varying sizes and shapes.
The increasing demand for organic and natural petfood can be attributed to the growing number of pet ownerships coupled with rising consumer awareness towards pet health. Additionally, rapid urbanisation coupled with the high prevalence of family nuclearisation has led to the rising adoption of pets, across both developed and emerging regions.
In line with this, the elevating consumer living standards supported by their increasing disposable income levels have propelled the per capita expenditures on premium pet care products. The prevalent trend of pet humanisation where the pet owners treat their pets as a family member, is also driving the demand for high-quality and organic petfood. Apart from this, the wide availability of natural petfood across several distribution channels coupled with the emergence of e-commerce platforms has also augmented the market growth.
Moreover, the rising demand for petfood with customised diets and pet meal plans accompanied by door-step delivery is driving the online sales of pet food. In addition to this, numerous celebrity endorsements along with various awareness programs are promoting the demand for nutrient rich pet food that is healthy and safe for consumption.
Competitive landscape
The competitive landscape of the industry has also been examined with some of the key players being PetGuard Holdings LLC, Newman’s Own LLC, Nestle, Evanger’s Dog & Cat Food Company, Inc., Lily’s Kitchen, Avian Organics, Castor & Pollux Natural Petworks, Yarrah etc
Ingredients
- Natural
- Organic
- Breakup by Pet Type:
- Dog Food
- Cat Food
- Others
Product type
- Dry Pet Food
- Wet and Canned Petfood
- Snacks and Treats
Packaging type
- Bags
- Cans
- Pouches
- Boxes
Distribution channels
- Supermarkets and Hypermarkets
- Specialty Stores
- Online Stores
- Others
