The second edition of Pet Fair South East Asia is in the books. Having taken place from October 25-27 at the Bangkok International Trade & Exhibition Centre (BITEC), The second edition of Pet Fair South East Asia welcomed a total of 9,646 trade visitors from 74 countries on the show floor, having a 65 percent local to 35 percent international ratio.
The largest international visitor group came from Malaysia, followed by China, India, Philippines, Vietnam and Korea. The largest visitor group by business type were importers, distributors, brand owners, retailers and other petfood manufacturers.
“With a 55 percent increase compared to the previous year, we are very pleased with 2023 visitor turn out,” states Johannes C. Kraus from VNU Asia Pacific. “What started as a small, and rather imperfect, first visual event three years ago, has grown into an industry experience platform that is attracting people from 74 countries in the world. We are incredibly grateful for the support that we receive from the pet industry that values personal relationships and is sensationally friendly.”
David Zhong, Chairman of Pet Fair Asia, Chairman of the Executive Committee & Vice Chairman of Asia Pet Alliance (apa) states: “We are very happy enrich our Pet Fair brand portfolio and serve the industry with this mew B2B platform in the heart of the South East Asia market. The show doubled in size from the launch edition in 2022 and the impressive visitation from both local and international buyers. Complementing our Pet fair Asia main event held in Shanghai annually, it allows participants to deeply tap into few opportunities that the SEA market can offer to their business.”
Exhibiting companies from 40 countries
The 2023 show floor featured 281 exhibiting companies from 43 countries, The largest exhibitor group consisted of Thai companies, followed by China, Korea, USA& India, Japan, Canada and Belgium. The largest exhibitor group by product type was pet food, pet treats/ snack, pet healthcare, pet hygiene, pet accessory, and pet grooming. The organizers are particularly happy to have a significant increase compared to last year in exhibiting companies from the upstream pet food value chain, such as ingredients, machinery, and packaging companies, and are looking forward to strengthening these segments in future editions of the show.
Networking events
Pet Fair South East Asia 2023 featured two different networking events. The start was made with ‘Pet food rock n roll’ on the evening of Day 1, October 25, where exhibitors and trade visitors rocked to the live music of ‘Neng the voice’ hours after the show. The evening of Day 2, October 26, featured the exclusive exhibitor networking night ‘One night in Bangkok’ at Cielo Sky bar with an eye-catching live DJ, a spectacular city view of the Bangkok night sky, and many happy faces.
Conference Program
Pet Fair South East Asia 2023 featured a wide variety of conference sessions on two public in-hall stages and different private seminar rooms. The organizers were in particularly happy to welcome back petfood forum, the world’s leading pet food conference platform, to Asia, which provided access to innovative research, state-of-the-art processing techniques, and key industry trends on Day 1. The organisers would furthermore like to thank all speakers on the public stages who have contributed to an overall diverse, colourful, and educational conference program over three days.
Pet Fair South East Asia 2024
The show will return for its third edition from October 30 to November 1 in 2024 with an extended hall capacity. 2023 exhibitors can book a booth presence for Pet Fair South East Asia 2024 at discounted re-booking rate throughout November. New companies can secure booths at early-bird-rate until February 2024. The show’s project team is already looking forward to welcoming back the global pet industry to Bangkok in 2024 and to further improve and innovate the show, both on number and experience.
This Event Report was published in the January 2024 Edition of International Petfood Magazine.
