Pets Today 2026, Greece’s leading B2B exhibition for the pet industry, will return with a renewed vision, bringing together manufacturers, distributors, retailers, veterinarians, groomers, pet service providers and other professionals from Greece and abroad.
The exhibition takes place as Greece’s pet care market continues to expand. Forecasts indicate annual growth of approximately 4.3 percent through to 2030, with the market expected to add around US$49 million in value between 2025 and 2030. Growth is being driven by increasing pet ownership, the humanisation of pets, and rising demand for premium nutrition, health products and specialised services.
Greek consumers are increasingly treating pets as members of the family, resulting in greater spending on premium pet food, grooming, supplements, wellness products, accessories and lifestyle products. Demand is also rising for functional nutrition, preventative healthcare, specialised diets, natural ingredients and hygiene solutions. While consumers continue to seek premium products, they remain value-conscious, favouring products that combine quality, health benefits, transparency and value for money.
Physical retail continues to play a significant role in the Greek market, with pet shops remaining the dominant specialist channel. At the same time, e-commerce continues to grow alongside traditional retail, as omnichannel purchasing becomes increasingly common.
Since its launch in 2000, Pets Today has developed into Greece’s leading professional exhibition for the pet industry and one of the largest trade events in Southeast Europe. It has become an important meeting place for businesses seeking innovation, market insights, networking opportunities and sustainable growth.
This year’s exhibition introduces a refreshed identity and an enhanced visitor experience while showcasing the latest products, services, technologies and market trends. It aims to provide professionals with opportunities to discover new solutions, strengthen existing partnerships and establish new business relationships.
Supporting business growth and professional development, Pets Today 2026 is designed to create commercial opportunities for exhibitors while delivering valuable market insights to visitors. Through targeted communication campaigns, media partnerships and an expanding international network, the exhibition continues to connect suppliers, buyers and industry professionals.
Pets Today 2026 will take place from 2–4 October 2026 at the Metropolitan Exhibition Center in Athens, Greece, welcoming thousands of visitors to explore new products, exchange ideas and gain an overview of developments across the pet care sector.
As consumer expectations continue to evolve and pets increasingly become integral members of the family, the exhibition aims to highlight emerging trends and help businesses identify new opportunities within one of the fastest-evolving consumer markets.
Vassilis Gouliemos, organiser of Pets Today, said the exhibition is designed to foster innovation, collaboration and growth across the pet industry by creating greater value for exhibitors and visitors while showcasing the trends shaping the future of pet care.
With a strong focus on business development, innovation and international cooperation, Pets Today 2026 aims to strengthen its position as a leading meeting point for the Greek and regional pet markets.
