Prinova is set to showcase NutriPaw, a daily nutrition mix concept for dogs, alongside new functional nutrition concepts at SupplySide Global 2026 in Las Vegas from 28–30 October.
NutriPaw reflects growing interest in clean and balanced pet nutrition. According to figures cited by the company, 71 million US households own a dog. A 2025 survey of nearly 10,000 US dog owners found that 56 percent believe their pets should eat a clean, balanced diet.
The concept contains chicken broth, organic mushrooms and organic turmeric root. Prinova said the product is part of its wider focus on developing convenient nutrition formats based on emerging consumer trends.
The company will present NutriPaw alongside concepts for human nutrition, including PreSip & PostSip.
Dan Force, VP Innovative Products & Customer Category Management at Prinova USA, said, “We are delighted to showcase our great-tasting, functional nutrition concepts at SupplySide Global – both for consumers and for their much-loved pets. They highlight how we can help brands develop on-trend products in delicious, convenient formats that meet the needs of today’s consumers.”
Prinova supplies ingredients, nutrient premixes and contract manufacturing solutions to the food, beverage and nutrition industries.
