Red Dog Blue Kat has launched Everyday Raw Anywhere, a pioneering shelf-stable raw dog food option designed for pet owners with busy lifestyles. This innovative product maintains 95% of essential nutrients while significantly reducing carbon emissions by 75% compared to traditional freeze-drying methods. With Everyday Raw Anywhere, pet parents can enjoy the benefits of raw nutrition without the need for freezing.
The product utilises GentleDry™ Technology, developed in British Columbia, which employs a low-temperature, 90-minute process using microwave and infrared energy within a controlled vacuum. This method ensures moisture is removed quickly and uniformly, minimising heat exposure and preserving vital nutrients, flavour, and aroma. In contrast, other shelf-stable raw alternatives can lose up to 40% of heat-sensitive nutrients.
“Innovation is at the heart of RDBK,” said Inna Shekhtman, founder of RDBK. “We found a game-changing technology built by engineers and researchers from the UBC entrepreneurship community and adapted it for raw pet food so families can serve real nutrition in a way that fits busy routines and active adventures.”
Everyday Raw Anywhere is made in British Columbia, using responsibly sourced ingredients primarily from Canadian farms. As per the company, this not only supports local agriculture but also decreases environmental impact during transportation. The lightweight packaging does not require refrigeration, further minimising the ecological footprint from production to consumption.
The packaging design celebrates Canadian culture, featuring hand-drawn illustrations inspired by the country’s landscapes and outdoor activities, the company notes.
