January 14, 2025 – The Nutriment Company (TNC) has acquired The Dog’s Butcher, a UK-based raw dog food brand known for its locally sourced ingredients and wide product range, in its first acquisition of 2025.
This acquisition adds The Dog’s Butcher to TNC’s portfolio of brands, which includes Nutriment, DIBO, Barfgold, AniForte and Natural Instinct and aims to make the brand’s raw petfood available to more customers across the UK.
According to TNC, The Dog’s Butcher, founded by Joanne and Daniel McMahon, is known for its high-quality raw petfood offerings, including more than 100 types of minces, chunks and bones. The brand sources its ingredients from local farms in Devon, Cornwall and the Southwest of England, serving over 150 trade customers and numerous pet owners.
“We were delighted when we met with people from TNC,” said founders Joanne and Daniel McMahon. “They really shared our commitment to raw feeding and the quality of ingredients. They are committed to the pet industry, and that was really important to us.”
Anders Kristiansen, CEO of TNC, welcomed The Dog’s Butcher to the group, highlighting the shared dedication and innovation. “We are extremely happy to welcome the The Dog’s Butcher team to The Nutrient Company,” Kristiansen said. “It’s a passionate team that has managed to maintain a consistently high-quality standard since inception. It is no surprise that customers highly value the product quality as well as diversity of the assortment.”
Julius Adrian, TNC’s Chief Corporate Development Officer, praised the McMahons for maintaining high standards in product quality and variety.
“Joanne and Daniel have been one of the driving forces behind popularising the 80/10/10 feeding concept in the UK and exemplify our DNA of constant new product development,” said Adrian. “Their assortment is a perfect addition to our existing offering from Nutriment, Natural Instinct and DIBO and as such I am confident that our customers will be equally delighted about this news.”
Previous TNC acquisitions
The past year was a busy acquisition year for TNC.
In early August 2024, TNC acquired PETMAN, a German raw petfood company. After the previous acquisitions of Dibo, Barfgold, Aniforte and Haustierkost, PETMAN became the fifth petfood company in Germany belonging to TNC. Founded in the 1990s and headquartered in Wuppertal, Germany, PETMAN produces raw petfood products for dogs, cats, fish and reptiles.
Later in August 2024, TNC acquired Pet Treats Wholesale, a natural treats manufacturer from the UK. And in April 2024, TNC acquired Totally Natural Pet Products, a renowned Scottish raw dog food manufacturer.
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