August 24, 2023 – Vital Essentials, the flagship brand of the Carnivore Meat Company, announced a new strategic partnership with Wilson & Associates, a leading Independent Manufacturing Representative Firm with over 30 years of industry expertise, to help expand sales capabilities for the raw pet food pioneer in the western portion of the United States.
This partnership will further accelerate market growth for Vital Essentials by leaning into the well-established relationships that Wilson & Associates has carefully crafted over the years.
Additionally, it will increase the company’s current sales staff, particularly in the western US and Canadian markets.
“As we work to build a future of vitality for pets & their humans, Wilson & Associates will be a key differentiator to bring this vision to life,” said Nick Ebert, Chief Commercial Officer at Vital Essentials. “We know through our success in the eastern half of the US that leveraging a professional selling force like Wilson & Associates can have a hugely positive impact on our brand development.”
The partnership will also provide Wilson & Associates with a premium freeze-dried and frozen raw offerings that leads in quality, production capacity and variety to best serve pets’ needs. Vital Essentials’s butcher cut proteins are a natural complement to the already vast offerings of the premium product portfolio that Wilson & Associates represents today.
“Wilson and Associates is proud to have been selected to represent Vital Essentials in the 13 Western States and Canada,” said Jerry Wilson, President of Jerry Wilson & Associates, Inc. “The Vital Essentials Brand has become a well-respected leader in multiple categories across raw pet foods and treats, and we are excited to expand their market share beyond what their exceptional team has already done in the West.”
This partnership follows an initial expansion of the sales team this past spring with the announcement of Vital Essentials working with NEMA Inc, furthering its sales presence in the eastern half of the US. With these partnerships, Vital Essentials continues its sales growth across the country and its mission to be the most compelling and customer-centric sales force in the market, along with being the go-to provider of raw food products for pets.
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