August 24, 2023 – At Interzoo 2024, start-ups and innovators from the pet industry can profit from special conditions within the Start-up Area. The Fresh Ideas Stage will be the vibrant centre of the Start-up Hall 3 combining product presentations, panels and the Fresh Ideas Contest.
Interzoo, taking place in Nuremburg from 7 to 10 May 2024, is the most important sales and communication platform for the international pet industry. Young companies and innovative ideas are a key driver for the industry and are therefore a special focus to the industry’s leading international trade fair. “New approaches to solutions in the areas of technology, sustainability, design and nutrition also play an important role in the pet industry. Acoordingly, we are pleased to support start-ups and innovators in their participation in the most international trade fair for the pet industry with both attractive offers for exhibition stands and additional presentation opportunities at the Fresh Ideas Stage”, says Dr Rowena Arzt, Head of Exhibitions at Interzoo organiser WZF.
The Fresh Ideas Stage at Interzoo 2024 will give new business ideas in the pet sector a special presence: On all four days of the exhibition, companies can present trend-setting industry topics and products in short on-stage presentations. Based on last year’s success, the Fresh Ideas Contest will also take place on the Friday of the exhibition, where innovative product ideas and services will compete for an award.
Boost from the Fresh Ideas Contest
The first-placed start-ups of the premiere competition at last year’s Interzoo are already preparing their participation in Interzoo 2024. Contest winner prombyx, specialised in the recycling of by-products of silk production, will take part with an individual stand in Start-up Hall 3. “The positive feedback during Interzoo has motivated and encouraged us. We are already looking forward to presenting our developments at the stand we won,” says Managing Director Fabiola Neitzel. The second-placed start-up The Sustainable People, awarded for innovations around biodegradable dog waste bags, is enlarging its stand space by 25 percent. “This means more space to present our innovations in the field of recycling,” says Sören Meissner, Marketing Manager of The Sustainable People. Both companies willl be exhibiting at Interzoo 2024 in Hall 4 in close proximity to the Fresh Ideas Stage.
“Hall 3 will be the centre of the start-up activities at Interzoo 2024: In addition to the German and international start-up community stand up and many young companies as individual exhibitors, the Fresh Ideas Stage forms a centrepiece of the start-up activities and a highlight of Interzoo,” says Dr Arzt.
Funding for German-based start-ups
Through the ‘Young Innovators’ funding programme of the Federal Ministry of Economics and Climate Action, 25 company founders and young entrepreneurs from Germany can benefit from financial and organisational support at the upcoming Interzoo if they exhibit on the community stand ‘Young Innovators’. Since 2018, Interzoo has been one of the exhibitions selected by this support programme, which has already shown sustainable success in the pet industry and assists companies in their international market development. “The support programme was crucial for us as a small, new company to enable us to participate in Interzoo 2022 and thus enabling some interesting business relationships,” says Patrick Weifels, Managing Director of PETvision GmbH, which produces multifunctional cat furniture. Companies that have already received this funding for the first time at Interzoo 2022 can also apply again for Interzoo 2024. “The funded participation in the fair was an excellent showcase for us,” explains Gema Aparicio, one of the founders of Eat Small. After two participations in the funded community stand with 12 sum each, the pet food start-up will present its new insect-based products for the first time on its own 95sqm stand space at Interzoo 2024 – a true Interzoo success story.
Offers for international start-ups
In order to also support newcomers with company headquarters outside Germany, Interzoo offers an attractive service package as part of the International Start-up Area. The includes a specially designed presentation area on the prominently positioned community stand in Hall 3 as well as selected marketing services that also enable smaller companies to increase their communicative reach. At the last Interzoo, 31 companies from 15 countries benefited from this offer. “Information and exchange about innovative products, new contacts and new business relationships, plus the very special start-up feeling at the community and on the Fresh Ideas Stage: Interzoo 2024 is the perfect platform to enter the global pet industry,” summarises dr Arzt.
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