QRILL Pet, a functional marine ingredient for pets from Aker BioMarine, has entered into a global strategic cooperation with Fullpet Co. to continue its efforts in the domestic pet market. As one of the largest petfood manufacturers in China, Fullpet is poised for market success and together with QRILL Pet, will continue to explore areas of science research, technology and consumer insight. The partnership will heavily focus on the customisation of raw materials, sharing best in class practices from both parties to jointly promote the development of pet health food.
The agreement signing took place during the 5th annual China International Import Expo (CIIE) in Shanghai earlier this month. This is the second signing since the 4th CIIE event in which Aker BioMarine and Fullpet Co. first entered into a partnership. Currently, Fullpet utilises QRILL Pet to produce tailor made pet staple foods, which not only effectively improves the nutritional value and functional performance of petfood, but also wins the recognition and support of consumers in China.
QRILL Pet, Positioned for Growth in China
China is the world’s largest market for marine ingredients and it is an important strategic growth area for Aker BioMarine. One of the key factors for Aker BioMarine’s development of the Chinese market is having a local team that consists of well-experienced professionals within the pet food industry present in the region.
“China is an extremely fast developing petfood market and we are already making strides with Fullpet Co.,” says Matts Johansen, CEO, Aker BioMarine. “At Aker BioMarine, we are much more than an ingredient supplier. We are a collaborative partner who brings valuable insights, introduces new market opportunities, and guides our customers for growth and product expansion across all aspects of the supply chain, even down to marketing. By strengthening this strategic partnership and heavily focusing on research, sustainability, technology and consumer insights, we can ensure success in the Chinese market and together we will continue to upgrade pet health food in China.”
“In the past year, we formed an incredible partnership with Aker BioMarine, recognizing not only the quality of their ingredients, but the quality attitude of their team members,” says Ms Zheng Zhen, the deputy general manager of Fullpet Co. “This level of excellence coincides with the outlook and expectations of Fullpet. Aker BioMarine has complete control of their supply chain and full competency when it comes to product development and promotion. We look forward to continuing our work with Aker BioMarine to improve the health of pets in the field of exploration.”
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