Ashridge Capital has completed a UK£2m investment in Paleo Ridge, a leader in highly nutritious premium raw dog food.
Widely touted as being one of the fastest growing sectors of the pet food market and one believed to be driven by strong growth in pet numbers, the raw pet food market has been enjoying a sustained period of growth for some time now.
This growth accelerated during the Covid pandemic as spending on pets increased, with them often becoming increasingly humanised by their owner, with premiumisation and a focus on nutrition widely considered to be influential factors.
Paleo Ridge has grown by over 100% over the past two years, reflecting its brand strength and reputation and the provenance of its ingredients – ethically sourced, organic, free range, human grade, high nutritional content, grain free and no artificial additives.
It is the only UK raw dog food company that holds the ISO 9001 accreditation. Over the past seven years, Paleo Ridge has helped switch over 20,000 customers to its raw dog food, lovingly creating over four million meals to keep the UK’s dogs happy and healthy.
“I am delighted to be working with Ashridge Capital, which shares our vision to be the UK’s most trusted brand for premium, high quality and high welfare, species appropriate pet food,” comments Tyler Daly, CEO of Paleo Ridge.
“The investment will enable us to expand our manufacturing capacity, provide additional local employment opportunities and meet the strongly rising consumer demand for raw pet food,” he adds.
David Sherratt, Founder and CEO of Ashridge Capital says, “we are very excited to be partnering with Paleo Ridge and invest in a business that has demonstrated strong growth since inception.”
“The brand is highly regarded and has developed a distinctive market position in a high growth market and we look forward to supporting its ongoing expansion.”
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