Home Blog Assisi acquires Pet Munchies

Assisi acquires Pet Munchies

Assisi acquires Pet Munchies

Assisi Pet Care have acquired Pet Munchies Holding Limited, owner of award winning Pet Munchies the premium natural dog and cat treats brand for an undisclosed sum.

The treats are made from human grade meat and fish and provide pets with natural textures, flavours and palatability. Recipes include chicken, duck, beef liver, venison, lamb, buffalo, ocean white fish and wild salmon. All factories are registered with the HACCP food safety system and fish with CIQ registered suppliers to ensure traceability of the meat and fish used in products.

Assisi Pet Care was founded in 2020 by Peter Mangion in partnership with Harwood Capital management and has since delivered rapid growth with brands like Hollings and Hi-Life in its UK portfolio. Acquiring Pet Munchies “complements the natural positioning of Assisi’s brands,” the company said in a press release. It also allows for the company’s reach into new distribution channels.

“We are delighted that Suzanne has entrusted Assisi with Pet Munchies and look forward to welcoming Suzanne and her team to our growing company,” says Peter Mangion, CEO of Assisi. “We believe that Pet Munchies has enormous potential to grow in both the UK and European markets and we look forward to helping deliver that growth in the very near future.”

Suzanne Rothman, founder of Pet Munchies, says, “Building Pet Munchies into a leading UK treat brand has been a great and rewarding journey and we have made lots of pet owning friends along the way. We are now excited about our new chapter with Assisi Pet Care. The opportunity will give access to many more pet owners and the ability to widen our markets. I would like to thank everyone who has supported us.”

The company was involved in an acquisition of Polish treats manufacturer Maced back in February of this year as it expands into Polish and German markets. You can read about that, HERE.

For more information on Assisi Pet Care visit their website, HERE.

For more information on Pet Munchies visit their website, HERE.


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