Canidae, a trusted name in premium pet nutrition for 30 years, on 3 August announced the launch of Canidae Heartland, in partnership with the American Red Cross. It’s a new line of dog food recipes that delivers high-quality nutrition and gives back to the American Red Cross to help people and pets in need. Like all Canidae recipes, Heartland will feature regeneratively farmed ingredients that provide complete and balanced nutrition in every bowl.
Through the newly formed partnership, Canidae will donate 1 percent of every retail purchase of Heartland to help support the organization’s mission of providing relief, comfort and hope to people in the wake of emergencies. This partnership reflects a shared belief that strong communities are built through connection, compassion and helping one another in times of need.
More about ‘Heartland’ product line
The name ‘Heartland’ also reflects the origin of the food and the hard-working farmers whose regenerative farming practices help improve soil health for healthy crops and nutrient-rich ingredients. Canidae sources regeneratively farmed oatmeal, pearled barley and whole-grain sorghum from trusted farmers for its Heartland recipes. The products are cooked in their own facility in Brownwood, Texas, with the highest quality and safety standards.
With four recipes that feature real chicken, salmon and lamb as the first ingredient, Canidae Heartland delivers high-quality protein to help support dogs’ strength, energy and overall well-being. The kibble is coated with live probiotics to support digestive health, and like every Canidae recipe, the recipes are formulated without corn, wheat, soy or artificial flavors, colors or preservatives.
Greg Shearson, CEO of Ethos Pet Brands, shares, “At a time when so much can feel divided, organizations like the American Red Cross remind us about the importance of coming together and supporting our neighbors when it matters most”. He further adds, they always believed that doing the right thing shouldn’t stop with the food they put in a pet’s bowl, and by launching Canidae Heartland, they are nourishing dogs with quality, farm-raised nutrition, while also allowing pet parents to make a positive impact beyond their homes.
American Red Cross provides vital disaster relief, supplies about 40 percent of the nation’s blood, supports the military community and offers lifesaving training. Moreover, the organisation helps more than 28,000 people across the country every day. The funds donated through the purchase of Canidae Heartland products will help support the organization’s efforts to offer compassion and care when it’s needed most.
