Charm® Pet Food has been awarded the title of “Health Focused Product of the Year” at the 2025 Pet Innovation Awards. This prestigious recognition highlights the most innovative products and companies in the competitive pet care industry.
The brand’s unique W.I.L.D. formulation emphasises “Wholesome Fresh Meat, Ingredients for Function, Low Carbohydrates and Diets Rich in Animal Protein” tailored specifically for carnivores. This approach ensures that each recipe aligns with pets’ biological needs, promoting overall health and vitality, the company notes. Every recipe includes two special blends: Powergreens and Protect10™.
Rod Johnson, GM of North America at CHARM Pet Food, stated, “Our food was created to deliver all-in-one nutrition to feed their wild side. It’s everything your dog or cat needs in one bowl.” He added gratitude for the award, expressing a commitment to integrity, innovation, and purpose.
Travis Grant, Managing Director of Independent Innovation Awards, commented on CHARM® Pet Food’s impact, noting its dedication to functional ingredients that advance digestion, immunity, and overall health. He remarked, “CHARM® Pet Food is creating a meaningful impact on health, trust, and the everyday lives of pets and their human companions.”
The Pet Innovation Awards Program aims to celebrate innovation in various Pet Care categories, gathering thousands of nominations globally each year.
