January 3, 2025 – Einstein Pets, the small-batch baked natural dog treat company announced its official rebranding to Wonder Bark. Accompanying this fresh identity is the launch of their new ‘Everyday Heroes’ All Natural Dog Treats.
Over the years, Einstein Pets has built a loyal customer base with its dedication to natural ingredients and their original recipes infused with chia seed. Now, the time has come to embrace a bold, more dynamic name. Wonder Bank reflects the premium treat manufacturer’s growing mission to create not just products, but experiences that encourage pets and their humans to explore the world together.
“‘Wonder Bark’ is a celebration of the awe and joy that our pets bring into our lives. With this new identity, we’re reinforcing our commitment to offering premium natural products while also inviting pet parents to embark on exciting adventures with a sense of wonder alongside their best friends,” said Kelly Ison, CEO of WonderBark.
The rebranding includes updated packaging to reflect the new Wonder Bark name and logo, and the company’s mascot, Wonder, will be prominently featured on all treat packaging.
Along with the name change, the company has unveiled a new company logo and slogan. The company says that the slogan, which reads, ‘Unleash the Fun’ represents a commitment to supporting dogs in all their adventures.
A portion of each sale will be donated to organisations that support pets and people in need. “We believe in treating our dogs with the same love and care we would any family member”, added Kelly. “Our Everyday Heroes line reflects that ethos, offering a diverse range of flavours and themes to suit every dog’s taste.”
For more information, visit HERE.
