Mars has entered a strategic partnership with the UAE’s specialist pet retailer, The Petshop. As part of the collaboration, The Petshop will expand its curated product range by introducing a broad selection of Mars Petcare brands across its physical stores and e-commerce platforms.
Key nutrition brands include Sheba, Whiskas, Pedigree, Iams, Cesar and Trill, addressing pets’ needs across different life stages and dietary requirements. These will be complemented by treat brands such as Dreamies as well as hygiene solutions including Catsan and Thomas, supporting a more comprehensive approach to everyday petcare.
The partnership comes as demand grows for informed, quality-focused petcare and as the UAE petfood market exceeds Dhs367 million in value. Specialist retail currently represents around 50 percent of total petfood sales in the UAE and continues to gain share as pet owners seek expert advice and education.
The move further strengthens The Petshop’s position as a specialist destination for trusted, research-backed pet nutrition and daily care solutions, reinforcing the role of specialist retailers that combine product expertise with scale, availability and consistent brand execution.
