Natures Menu has announced the launch of its new Raw Boost product, available in four flavours.
Dry dog food remains the most popular choice among UK dog owners, and with category growth forecast at +2.5% in 2025, new Natures Menu Raw Boost is designed to meet demand while helping pet owners by providing ultimate convenience without compromising on nutrition.
With 70% of UK pet owners citing wellbeing as a key driver when purchasing dry pet food – followed by convenience (64%) and gratification (55%) – Raw Boost is well-positioned to deliver on all three priorities in one brand-new product.
Available in 1.5kg and 3kg bags, Raw Boost combines high-protein kibble made with natural ingredients and fresh meat as the first ingredient, with bites of 100% raw freeze-dried animal protein. This innovative mix delivers not only on convenient nutrition but is highly palatable with options of no grain and healthy grain recipes.
Each recipe is carefully crafted to support your dog’s health, from gut-friendly prebiotics and vitality-boosting spirulina, to omega-6 and zinc for a shiny coat and healthy skin. And of course, it’s free from added colours, preservatives, and sugars.
Richard Franklin, General Manager at Natures Menu said: “We’re committed to making natural, nutritious feeding simple and accessible, without compromising on quality or taste. Raw Boost is the perfect dry food to meet this demand, combining our expertise in freeze dried and natural nutrition with a convenient, no-fuss format that fits into busy lifestyles.
“Around 70% of a dog’s defences are found in the gut, where microbiota play a key role in nutrient absorption and immune support. Our recipes have been formulated to support nutrition essential to maintaining a healthy digestive system and strong natural defences.”
