Pet Brands has announced a new UK licensing partnership with the Zoological Society of London (ZSL) to launch a collection of pet toys and accessories inspired by wildlife.
The collection draws inspiration from African wild dogs and Sumatran tigers at London Zoo. It features colourful designs based on the animals’ distinctive natural markings. The range aims to celebrate these threatened species and share their stories through wildlife-inspired products.
Pet Brands said the collection draws on themes of enrichment, play and animal care. It also aims to bring wildlife closer to home while raising awareness of ZSL’s conservation work in its zoos and in the wild.
The partnership comes as ZSL celebrates its 200th anniversary. According to Pet Brands, the milestone marks two centuries of pioneering discovery, global conservation and connections between people and wildlife.
The collaboration combines ZSL’s conservation and animal-care expertise with Brands’ product development capabilities.
Pet Brands said more information would be released soon.
