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Petfood: Colours sourced from nature

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With the launch of a whole new range of ingredients with colouring properties for dog and cat food, Chr. Hansen uses its 140-years of formulation and application know-how to support the petfood industry.

A full product range is being launched for use in multiple dog and cat food applications – including dry, semi-moist and treats. The solutions consist of 28 products sourced from nature with colouring properties. The extensive range provides the most common shades for petfood – yellow, orange, red and brown. The range is available in the US and in Europe.

“In partnership with some of the largest manufacturers of petfood – we have gained deep expertise in petfood applications. Together with the launch of this new product range, we provide support for the formulation needed to convert from artificial colours, to natural. With our products and know-how, we help customers achieve the shades that are right for their brand,” explained Rikke Sakstrup Frandsen, Industry Business Manager, Pet Foods.

Man’s best friend

Dogs are the most popular pet in the world, owned by one in three people. With nearly 70 million dogs in the US alone, and half of these sleeping in their owner’s bed, it’s no wonder that dogs are big business. Cats are not far behind in popularity, with 23 percent of people globally living with a pet cat. Dog and cat food industries have a combined retail value of approximately EUR 65,5 billion.

Just as consumers are increasingly demanding healthy, natural, and safe food for themselves, so too are pet owners increasingly seeking foods for their pets that don’t include artificial ingredients or preservatives. Petfood manufacturers are responding to consumer demand with premium petfood and pet products.

Following human trends

“Pet trends are closely following human trends. This means that consumer willingness to buy premium petfood products is increasing, with ‘pet parents’ often using similar criteria to select petfood as they use when purchasing food for themselves,” says Klaus Bjerrum, executive vice president, Natural Colours Division.

“At Chr. Hansen, it is our business to develop natural solutions that meet changing market trends. This enables our customers to boost consumer trust and gives them the leading edge to protect and nurture their brand by meeting changing market preferences. It is in light of these latest market trends in petfood that we have decided to support this industry, using our strong foundation of formulation and application knowledge from over 140-years in the food & beverage industry,” Bjerrum adds.

For more information on Chr. Hansen visit their website, HERE.

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