UK vet-founded pet health brand OMNI has introduced its latest innovation — Snack Pockets, a new line of hypoallergenic dog treats crafted for pets with food sensitivities. The launch highlights OMNI’s goal of enabling all dogs, especially those with allergies, to have access to nutritious snacks.
Created by Veterinarians, these dual-textured treats come in Fruit Crumble and Peanut Brittle flavours. They have a crunchy shell and a creamy centre. Each treat is free from grain, gluten, chicken, beef and soya, making them suitable for sensitive stomachs while yet giving rich taste and variety.
“As a vet, I’ve seen too many dogs with allergies miss out on tasty treats,” said Dr. Guy Sandelowsky, OMNI co-founder. “Snack Pockets are crafted to deliver flavour without compromise, proof that sensitive dogs can still enjoy excitement at snack time.”
Deborah Meaden and Steven Bartlett, investors in Dragon’s Den who have both funded the company’s evidence-based approach to pet nutrition, support OMNI’s larger objective to combine veterinary science, sustainability, and true delight in pet care. Meaden added, “I’m excited to try these soft-centred treats for my dogs as they look delicious, and knowing OMNI, the ingredients will be gentle on sensitive tummies.”
Hundreds of dogs with allergies tested the treats, which were then improved with veterinary knowledge to guarantee the ideal ratio of flavour to softness.
OMNI Snack Pockets, which cost £6.99 per 80g resealable pack, will be accessible at omni.pet and Amazon UK starting in mid-November 2025.
