Karnlea, the natural pet nutrition brand known for its bone broth, is launching a new line of supplements specifically for cats. Due to growing demand for tailored feline nutrition, the products will debut at Cat Show Live in September, following their release in August.
The new collection includes five functional toppers designed to address common cat health issues. Beauty is a skin and coat supplement rich in Omega-3s from salmon, tuna, and marine algae for a shiny coat and healthy skin. Mobility features Glucosamine and Chondroitin for joint flexibility and comfort. Chilled contains L-Tryptophan and ashwagandha to help anxious cats relax. Appetite is a palatable topper with chicken liver and shrimp for picky or unwell cats. Lastly, Hydrate combines goat’s milk and coconut water, ideal for hot weather or recovery.
The range aims to provide functional support with real nutritional benefits. Each product features clear labelling and practical usage guidance for pet owners, the company notes.
“Our new range fills a clear gap in the market,” stated Lara McCullough, Founder of Karnlea. “The time is right for a cat-specific range that is natural, effective, and easy to use. Retailers are increasingly seeking more cat products.”
With agreements already in place with 22 Just for Pets stores and interest from major UK retail chains, Karnlea’s new line is positioned to make waves in the supplement sector. The launch will be supported by promotional campaigns, in-store education, and shelf-ready packaging to entice retailers to carry the complete range.
Founded in 2021, Karnlea is based near Belfast, Northern Ireland and was the first brand in the UK and Ireland to offer an ambient bone broth, the company states. Its existing Bone Broth range features four flavours made from 100% natural ingredients, providing high protein and nutrient levels.
