Credit: PetCo Group
September 9, 2024 – Prague-based Vafo Group announced the acquisition of a majority stake in the Austrian company Petco. This strategic partnership brings together two family-owned businesses, with a combined annual turnover exceeding €600 million. The acquisition adds popular petfood brands like ‘Wow, Dog’s Love and Cat’s Love’ to Vado’s portfolio, solidifying its market presence in Austria and offering significant potential for growth.
The Petco Group, known for its strong position in the Austrian petfood market, will continue to operate independently from Vienna, under the leadership of its founders Stefan and Katharina Miklauz. Stefan Miklauz expressed excitement about the collaboration, stating, “With the Vafo Group, we have gained a strong strategic partner that shares our values.”
The partnership aims to leverage synergies, expand product lines and enhance the market positions of both companies. Pavel Bouška, CEO of the Vafo Group, highlighted the mutual benefits of this alliance, emphasising the growth potential for both business in the global petfood industry.
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